How A Publicist Can Pin-Point, Solve, And Prevent Problems As Added Value To CEOs

For Immediate Release
O'Neal Media Group
News Contact: Jackie O'Neal (PRSA)
+1 609 334-8621

How A Publicist Can Pin-Point, Solve, And Prevent Problems As Added Value To CEOs

(Atlantic City, NJ) According to the Public Relations Society of America, PR's role as a communications link is vital in problem solving and prevention.

Most companies can benefit from public relations services as part of their ongoing business plan.

Here are five facts to consider:

-Resolving conflicts may require modifying many opinions including those held by the PR firm and the client

-Patterns of communication in the future may revolve around smaller groups

-The random benefits of PR activities not directly tied to corporate interests will increase

-New methods of research will be especially relevant to situations where opinions change rapidly

-PR can help companies develop alliances, and build collaborative ventures which often can ensure the success of business launches and new programs

Jackie O'Neal, founder of O'Neal Media Group says, "There is a misconception about the role of publicists- an idea that anyone can take on the practice. We imagine a person with a phone attached to their ear as an appendage, and a person who over-uses adjectives while misleading the public."

"But public relations offers several functions, and one of the most important is the capacity it has to help executives overcome isolation, whereby the PR practitioner can tune management in to new trends, statistics and media opportunities they may otherwise miss out on. This ability requires a significant amount of training and expertise gained by experience."

O'Neal points out that apart from being able to identify new markets, new products, and new methods more readily, publicists can also help to protect the present position when an organization is under attack.

"Historically, we have the Proctor and Gamble case to draw from-- when the company did not suffer from declining sales, or stock values during the tampon debacle largely due to their expert PR handling of the problem: communicating the company's position," she says.


Notes to Editors:

1. O'Neal Media Group serves non-profits and entrepreneurs by providing public relations services. Most clients are non-profits, authors, small business, and some are non -governmental agencies in the developing world. As long as potential clients are engaged in serving others through charitable endeavors, or in other ways, the company is open to representing them,but are selective since Jackie O'Neal realizes most clients have long-term goals they want to bring to fruition. O'Neal Media Group ensures client's missions are in alignment, because the firm expects to be working closely on projects over an extended period of time.

2. Jackie O'Neal can be reached via phone 609 334-8621 and e-mail jackieoneal@helloworld.com

3. Jackie O'Neal is also fluent in Spanish, and welcomes inquiries from ethnic media.